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Meet the owner behind the store.

"I'm not sure who I am or what I am doing. But that's okay."

 

Tell us who you are, your age, where you live and more specifically what you do.
I'm Yen and will be turning 20 years old this November. Nearly everyone on the internet thinks I'm like 25 and I'm still not quite sure why. I live in Singapore and am pretty okay with this place. What do I do? I do sleep and eat. Occasionally procrastinating work and school. 

What is your height?
5'6 feet or 167cm

Do you run angst child alone?
Yep. I use help on and off but I will always deal with e-mails and customer services myself.
 
Why is your brand angst child?
Living and designing for those who are born in generation angst basically. I believe the name actually reflects me and anyone who supports my label. Also, yes I'm aware of the grammar mistake in "angst child" but I kinda like it. I'm obviously too angsty to even grammar.
 
How did you start angst child?
I started as an insta shop selling my own pre-loved clothes by the name of "chopstickpiak" and the response was okay for a newly start up shop so I brought in clothes from manufacturers to sell. It progressed and I got good response but I wasn't happy. I hated the fact that I was only bringing in things everyone else could so I shut down my website for good. I believe I was in a mini existential crisis for awhile and it took me around a month or two for me to make a comeback as "angst child". From here, Angst Child started getting known (for god knows what reasons that i cannot fathom) and my followers count on instagram slowly climbed up to where it is today. (Thank you if you're one of my supportive followers, y'all are the best.)
 
Any advice for people wanting to start their own brand?
Be different. Or painfully common. Never settle for anything in between. Share your brand with all your friends. Which frankly I never did but I guess it was just my personality. But if you're a social butterfly, share it. Your friends will greatly appreciate and support you like mine did now that they have found out. If you're not willing to then the next easiest thing to do is to engage yourself in local fleas and night markets or convince a local boutique to sell your designs. I'm a selectively social person so it took me a long time to learn to do fleas and engage myself in local promotions. Promotions that require actual social skills freaks me out but I try. It will also help if you have a friend or someone close to help out.

Describe your design in a sentence?
"Diluted rainbow." 90% of my designs are grayscale.

Where do you get your inspiration from?
Tumblr, Instagram, the streets, food, my next door neighbour's puppy — he looks like an adorable fat sheep but he's actually a poodle with a huge appetite.

What is your fashion style?
I'm not a girly girl. I like jeans, shirts, t-shirts, denim, flannels, sweaters, sneakers, boots. Lines, textures, tones and layering is more important to me than a loud statement piece of clothing article. Ngl I do like dressing myself like i'm going to a festival (i think the term for it is boho chic) but only when I feel like it. I mostly prefer dressing like a hobo though.

Tips on how to dress angst child T-shirts?
Monochrome, denim, sick trainers. You will never go wrong with these dress codes.

What labels other than your own do you like?
There is actually a difference between labels that I love and labels that I can afford. I love love love Public School and Acne which are under the "fucking expensive" category. Brands that I love which are slightly more affordable are Zara, Asos and Monki. These brands are also rather expensive. For days when the hole in my wallet is too big to ignore, I find that thrifting is the way to go. It actually helps that I'm all about layering basics because basics are really easy to find in your local thrift shops. I'm a shoe junkie though, I frequent Unif, Y.R.U, Miista, Vagabond, T.B.A and Nike—which is probably where all my money went.

Thank you for reading this boring pile of word vomit.

 

Continue reading

It has been long.

Some findings.

Comments

Miri

Hi Yen! I’m a fan! Love your designs! See you soon xx

Natasha Volckies

There are thrift shops in SG?! Do share some!!

Lía

I love your work , it is the 2nd time I start at your shop and would recommend . I support you?
Good continuation!

phoebe

love your brand it’s so unique and aesthetic

m3rmaid

Hi! It’s so refreshing to know alittle more about you and how angst child cAme about. I think it’s awesome as hell that you’ve achieved such a successful business all on your own at only the age of 20. I am a big fan of your clothing line :-) i hope you never close angst child and continue to be more sucessful!

Lily

I absolutely love your brand designs and it’s amazing that you’ve done this all on your own.
May I know where you buy and print the large amounts of t-shirts and other products?
Lots of love.

lola

plsss pls pls make laptop cases I’ll buy one right away. I need one so much but I can’t find ONE design i like but I know know know I’d love the angst child laptop case

Meat Yuen

Hello, I M from China. I want to buy your clothers,but i dont konw how to pay for it .Can you open a internet shop in China,such as TAOBAO. This company helps us to buy anything in the interne. If you can open a shop in this company.I think you will more popular . Please ,you can think of my idea, because i lovvvve your design very much.I hope you can give me a chance to wear your pretty clothes. :) :)

Coralie

Hello Dear,
My name is Coralie. I have an instagram account (unreal_love_) with currently 14,1k subscribers. I wish I had the great opportunity to partner with you. I would like to know under the conditions they please.
I took you in advance to accept my best regards,
Thank you,
Coralie Coeuille

Hannah

You inspired me so much I love you -from ph

Irene

Hello!

I was so interested in the No Face backpack before but totally missed out on purchasing it :( !!
I was just wondering if there was by any chance that it would be available again? (I REALLY HOPE SO)

Thanks

TL

Hi Yen! I’ve been a fan of your work since you had 8k on insta. I own a few of your products and really love them. I’ve been using your tropical phone case religiously (: Watching your shop grow and witnessing how successful you’ve become really made me feel all warm inside, ahahahha! I love how you’re always looking for ways to improve the quality of your products, to ensure that all buyers get the best out of whatever they bought. So I understand the need to increase the price to match the quality. BUTTT ): ): ): Your things are getting really expensive ): I wanna buy so much from you, but I can’t afford them T.T Regardless, I’m really happy for you (: Long live angstchild <3

Bobby

Hi Yen, I love all that you’ve put out and into this brand. I especially love the new “Aura” design and I think it would look really great on a white sweater. I was also hoping that you might begin to make phone cases for Alcatel one tough pop astro. If you take this comment into consideration, it would be greatly appreciated.

Anja

I really like your style but I have 2 “questions”. It would be nice if you could make the phonecases also for Sony Xperia Z3 Compact and it would be very cool if you would make some backpacks or beanies ir smth like that. So if you read that, I just wanted to say that you have to keep doing your thing, it’s great!

hihi

Hi Yen!!!!!!!!!!

hihi

hihi

sam ong

hi ilove u from ph

Paris

much love and respect ➶

Chloby

my eyes have just witnessed sheer style

Cole M.

I think it’s absolutely amazing that you’ve started such a successful and prosperous business at such a young age, I only wish the best for you and this shop. I’ve been following the instagram for a little while and I really enjoy what I’ve been seeing. when I’m not completely broke (as per usual) I’ll have to snag a tee or iPhone case.

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